It's Irene,

I’m an Art Director with a background in design and creative production, with experience leading teams and working across global campaigns and digital projects.

Currently at Tag Worldwide (Dentsu), where I lead a team of designers and work on high-volume projects for global brands like Ralph Lauren and Pandora. I’ve also contributed to projects for brands such as L’Oréal, La Roche-Posay, Meta, Nordstrom and Marriott.

My work sits between creative direction and production — shaping visual outputs while also building workflows that help teams work better, faster, and with more clarity.

I’m especially interested in fashion, beauty and lifestyle, and in creating work that feels consistent, intentional and well-crafted across every touchpoint.

→ Always open to connecting, collaborating, or building something great together.