Pandora, Soccer Charms

Year: 2026
Client: Tag x Pandora
Role: Art Direction
Category: Art Direction · Photoshoot · Digital · Print

Art direction for Pandora’s Soccer Charms campaign, from the initial photoshoot through to the final campaign rollout. I led the visual direction of the photography, defining the composition, styling and overall creative approach to ensure the imagery felt aligned with the brand while bringing the campaign concept to life.

Following the shoot, I oversaw the development and adaptation of the creative across digital and print assets, ensuring visual consistency throughout every touchpoint and guiding the design team from concept through final production.