This is a creative direction and visual identity design project for Ensálzate, a specialist in intimate and minimalist weddings. Ensálzate offers different event organization services. Its creative, minimalist and resolute approach not only connects with its clients, but also makes them live the process as a wonderful experience. I wanted to capture the elegant and minimalist style through simplicity and delicacy. For this, I chose a classic serif typeface and personalized it so that it could transmit the values of Ensálzate. Once the branding was ready, I started to design different collaterals such as business cards, postcards, corporate stationery, landing pages and we finished the process by designing different templates to be easily used in social networks and therefore transmit the essence of Ensálzate in all its communication channels.